It’s easy to admire the success of companies like Amazon, Facebook, Apple and Ikea. It’s harder to work out what they do to be so tremendously successful and
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Paul’s on stage talking up your firm’s profits and talking up your firm’s capital value…
Keen to see your accountancy firm’s profits improve? And keen to see your firm’s capital value increase too? What about the pride and enjoyment you have in the
3 more accountancy firms secure a competitive advantage and get to share business advisory breakthroughs with all their clients and contacts…
Seeking a competitive advantage for your firm makes good business sense. If it means you can hold an advantage over your competition for as long as you want,
Does your accountancy firm’s appraisal process motivate or demotivate your people?
It pays to take your appraisal or performance review process seriously. Probably more seriously than you are now. Your firm's approach to appraisals can unlock greater success in
Accountants often get distracted by marketing sizzle, shouldn’t they be more focussed on the sausage?
This post is about your firm’s marketing substance not sound bites, buzzwords or BS. Let me explain... Sometime over the summer you’ll have heard the sizzle of sausages
2015, Accountants, swimming, marketing success and Tim Ferris’ 4-hour work week…
A new year can and should prompt new thinking and a new approach. This post is about a new way of looking at customer care, and the positive
Use three potent insights to help your accountancy firm avoid pedestrian profits in 2015…
Click here to see a library of practical insights and resources that have helped improve the performance of dozens of accountancy firms during 2014. When consulting with a
You’d expect accountants to be remarkably good at using KPI’s to predict future performance in their firm…
How do you best predict your future results? If your accountancy firm lost major money for three months, one after the other, you’d be stressed. So stressed you’d
Can accountants ever make direct mail work at winning new clients?
109 firms of accountants shared their marketing results recently. The results clearly show what works best at generating converted new clients for accountancy firms. The top five sources
It’s funny how accountants (KPI experts) pay such little attention to one of the most jugular marketing KPI’s at your disposal – CLV
The big challenge with CLV you could easily dismiss it as old news, and even roll your eyes at it too… Old news making a come-back: Remember those