Here’s a great story about change involving a man called Jerry Sternin, the principles of which can be applied to your accountancy firm…Jerry arrived in Vietnam in 1991
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Get your Accountancy firm to be a habit with your clients by using this 4-phase process
Learning and using a 4-phase habit-forming process can improve the sales and repeat sales of your accountancy firm’s products and servicesIt can help you build a network of
Ask your Accountancy firm’s clients the ultimate sausage question just like Heinz did…
How many times in your accountancy firm have you spent time and money on the wrong things?For example, how much time and money has been spent on marketing
A new view of sales determines the success of your firm
The world of sales – love it or hate it, we are all involved in it.Most of us either sell something or are sold something every day, probably
Why simply satisfying your firm’s clients will not secure their loyalty?
When you started your Accountancy firm you had a business plan and goals in place to make your firm successful……and probably the most important one was to attract
Ask better questions to win (and keep) more clients for your firm
Wouldn’t it be great if more buyers said yes more often to your proposal, your offer and your products?It’s disheartening and disappointing when you have a warm prospect
How can camels help you become better at negotiating?
A successful negotiation means that all parties reach a compromise or agreement while avoiding argument and dispute.Contrary to what many believe, negotiation skills are not about beating the
Simple processes to hook your accountancy firm’s clients
To truly hook your firm’s clients, you must manage their ability to act and motivate them into action.Your aim is to make their action easier than thinking.For example,
Deep Practice guarantees a competitive edge in your accountancy firm
As the saying goes “practice makes perfect”.You already know in this fast-moving business world that you need to improve just to stand still.You also know that doing the
Time to put your clients first – your firm is at risk if you don’t…
Your clients are at the heart of your success, and their experience of working with your firm should be the focus of your attention.Client care ought to be